Untying Knots, Weaving Healing
The logo is inspired by the symbolic act of untying knots — a visual metaphor for the therapeutic process. The ribbon form represents trust between psychiatrist and patient, the creation of a safe space, and the journey of mental clarity. It’s soft and organic, embracing like a hug without pressure, while maintaining structure through a subtle grid — balancing warmth with professionalism. This identity captures Paula not only as a skilled psychiatrist, but as someone who offers genuine care, working collaboratively and accessibly with patients of all ages and backgrounds.




Designer: Julia Bicalho @jbclh
Lets talk :) Thanks!

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